Marcela De Vivo is an International Corporate Speaker and Founder of Gryffin.
A customizable productivity platform where teams can create a collaborative environment to work smarter, not harder. An industry veteran with nearly 20 years of digital marketing experience, Marcela is a dynamic speaker who attends industry events around the world to speak about SEO, data-driven marketing strategies, omnichannel workflow optimization, and the evolution of digital.
January 2018 – Present
Designed by marketers, for marketers, Gryffin was built on the the philosophy that everyone works differently—which is why your project management tool should adapt to you, not the other way around. Our robust platform combines customization with automation to help teams build smarter, scalable processes.
With Gryffin, you can spend less time on management and more time getting things done, freeing you up to do more of the things you love.
March 2018 – December 2018
As Corporate Speaker and brand evangelist for SEMrush, Marcela uses her extensive knowledge of digital marketing to speak around the world on best practices in SEO and how to best utilize advanced SEMrush data. With SEMrush’s all-in-on marketing suite, marketers can easily spot opportunities they are missing compared to their rivals and get ideas for their SEO, PPC and content marketing campaigns.
Working with SEMrush has allowed her to combine her passion and expertise in forward-thinking marketing, analytics, and disruptive technologies.
April 2012 – Present
Gryffin Media is an omnichannel digital marketing agency that utilizes innovative, integrated strategies to help brands scale safely and efficiently. Led by globally recognized digital marketing expert, speaker, and serial entrepreneur Marcela De Vivo, Gryffin Media offers services that build upon each other—competitive SEO research to create targeted, compelling content, which in turn fuels organic and social campaigns, and so on—to earn brands ongoing visibility and traffic with low risk and high return.
2016 – Present
– Pubcon Austin 2016 – Panelist, “How to Map Your Content to Your Sales Funnel”
– Universidad Tecnologica, Bolivar, Colombia – Featured Speaker
– SMX London 2016 – Panelist, “Link Auditing & Cleanup For Fun and Profit”
– SMX East 2016 – Panelist, “How To Find, Hack & Build Great AdWords Scripts”
– Pubcon Las Vegas 2016 – Panelist, “Press and Blogger Outreach for Link Building”
– Pubcon Las Vegas 2016 – Panelist, “Site Reviews: Focus on SEO”
– SMX Munich 2017 – Panelist, “May the Influencers Be With You: How to Become an influencer Marketing Jedi”
– Pubcon Austin 2018 – Panelist, “The Evolution of Digital”
2005 – 2012
Authority Domains, Inc. was an SEO company focused on scalable advertising models through link brokerage. As the co-founder, Marcela helped take the company from a start-up to a multi-million dollar business within 3 years.
2007 – 2014
An extension of Authority Domains, Authority Shops grew to 15 separate successful eStores selling a variety of products in different industries.
While a student at Pomona College, Marcela began working at one of the fast-growing SEO companies USAlinks. After two years, she left to found her own company: SEOmind, where she worked as an expert SEO/internet marketing consultant for multinational brands. .